BRANDING DESIGN SERVICES BY DOKKIA

Let Dokkia help you create a unique, effective and consistent message that builds long-term brand equity.
We will work with you to define your vision, strategy and brand position. We specialize in creating visually compelling identities that capture consumers on an emotional level. These identities result in greater market share and a viable brand structure that develop your brand equity.

A brand is more than a logo, a product, or a company.
Before consumers ever touch your product or use your service, your brand has signaled a host of messages to them. An effective brand instills in consumers a perception of quality and reliability. The true value of your business and the key to your success rests in your brand.

A strong brand is comprised of:

Image – visual perception that supports brand and consumer preference
Benefits – consequences of your branding
Differentiation – your distinction from the competition
Quality – impacts customer satisfaction, return business, growth
Pricing – a component of value and suggestion of quality
Distribution – availability implies (non)exclusivity
Presence – visibility in media leads to brand recognition

Read more about branding strategy

Deffinition of "Branding"
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.

The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".

In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e.g. political parties or religious organizations) may also be known as "branding".